“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

Client Perception Surveys aren’t just about learning how you need to improve—it’s more important to discover where your firm excels. Why not learn your differentiators directly from the ones who know what they are—your clients?

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.