"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.

AEC technical professionals, your intimate familiarity with design, projects, processes, and the solutions provided is an untapped gold mine for public relations.