Artifical Intelligence, or applied statistics, is a tool for efficiency, and it can make a marketer's job easier.

Technical professionals are crucial for a firm's marketing endeavors, but what, specifically, do marketers need to know?

From analytics and branding to lead generation and social media marketing, we'll delve into the intricacies of each concept, empowering you to elevate your marketing strategies and stay ahead of the competition. Review these marketing terms to get a refresher on the essentials.

Kimberly Johnson, Principal and Marketing Director for Design West Architects, has a thorough and methodical approach to her marketing that marks the success of her firm—and which she has shared with us.

Technical professionals set the strategic plan in motion and make it practical and effective, meaning they provide one of the most important roles in planning.

Achieving both effective time management and strong client relationships can feel like a tall order sometimes for AEC technical staff—breaking it all down helps the combination be within reach.

Over 20 years of AEC marketing at MARKETLINK, we've learned several key lessons that keep us flourishing in a dynamic field.

Whether you use Artificial Intelligence or not, it's on the rise, and understanding what it is and what it might be able to achieve for you is important.

Digital marketing is only becoming more prevalent as time goes on. Knowing the jargon is an important step toward understanding its nuances.

Over 20 years of AEC marketing, MARKETLINK has seen dramatic shifts in how firms approach marketing. It's been a remarkable journey.