AEC technical professionals, your intimate familiarity with design, projects, processes, and the solutions provided is an untapped gold mine for public relations.

Do you know what clients and potential clients think of your firm? Does it match what you believe is true about your firm? Because “perception is reality,” it’s important that you make the effort to understand the perception of your firm within your industry and market sectors.

Often misunderstood, PR is an influential tool – a way of turning cold calls into warm prospects. While some people think of PR strictly as press releases and advertising, we suggest you turn that notion on its head. PR is “Perception = Reality.” When used as a support tactic, it will help you win work.

Does your firm have customers or clients? Customers buy a service once; clients have established a long-term relationship. Your firm can be ALL IN for client relations.

Whether your firm has a formal Client Care Program or not, one way to enhance your client relationships and further your career is by thinking of yourself as a Client Care Manager.

This holiday season we bring you the apps you never knew you needed. While our selection includes apps just for fun, most are downright helpful and will keep you organized. If you’re prone to keeping too many balls up in the air—we see you, AEC marketers—these apps will help you be a little less stressed.

Whether you’re new to the industry and just wondering how to get started or you’ve been creating proposals for years and you’re always trying to find “that one write-up you created for that one proposal,” it’s never a bad time to organize your marketing materials!

We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.