MARKETLINK

MARKETLINK

Our name says it all: we are your LINK to success in the AEC industry.

We got lost in marshmallow-y thoughts this week thinking of Rice Krispie Treats—September 18th is the national day to celebrate them, after all!

A 35-year AEC industry veteran, Nancy Wolthuis has regularly used podcast discussions of macroeconomic issues for market forecasting and planning. If you don’t like the study of economics before listening, she promises you will after.

Written by entrepreneur and performance psychology expert Joshua Medcalf, Chop Wood, Carry Water is a short and easy read with great lessons and examples. “For me, it was much more effective to read and learn from the boy’s experiences than to just read about the lesson and what needs to be done to improve,” explains Daryl. “I like seeing the application and learning the ‘why’ behind the principle.”

Now more than ever, knowing how to conduct online training is a must for marketing and management staff. In these times of uncertainty, firms must be nimble in the ways they pursue their long-term strategic planning goals. This means providing your professionals with the right tools to keep them on track to meet overall marketing and new business development goals and objectives. Most of these tools can be provided through training and coaching, so you'll want to be at the top of your game with for training online.

“Make Your Bed” shares ten principles, each illustrated through a story. The book stresses accomplishment, teamwork, leadership, kindness, and inspiration. 

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.

One way to lift your spirits and keep you going every day might be to download Motivation - Daily quotes, a free app for iPhones.

We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.

Social media is a jungle. Wouldn’t it be nice to have a guide? Social Media Examiner is a great resource for all things social media.

 

The Real Simple podcasts offer four separate topics to appeal to any listener’s taste: Labor of Love, Things Cooks Know, Adulthood Made Easy, and I Want To Like You. Just like the magazine, the podcasts give smart and reasonable solutions for everyday challenges.

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