Just as a sports team wouldn’t step onto the field without a carefully crafted playbook, your firm shouldn’t enter the new year without a strategic marketing plan—your “game plan.” Enter 2025 with a secure view of what's up ahead and what you want from your new year.

Brooke Eppa, Marketing Manager for Spectrum Engineers, approaches her work with flexibility and energy—all while committing herself to the industry as a whole and offering her skills across the AEC community.

Marianne Cook Jenks condenses 30+ years of AEC industry experience into eight strategic planning targets. Read more to take a focused lens on your own strategies.

Rigid, long-term projections can stop a firm from flourishing long-term. Here we provide essential strategies that deliver sustainable progress for your AEC firm.

With Eckman as contractor, the Raceway Commerce Center is an industrial park offering new Class A warehouses, which feature spec offices, tilt-up construction, and a 220-foot truck court.

Brave the tricky haunted house that is AEC market research and discover the many treats it has to offer!

Learn about the 12-Contact Plan, a mix of indirect and direct marketing techniques that establishes consistency and care in client engagement.

Engineered and fabricated by EXTECH, the Ohio State Energy Advancement and Innovation Center is reaching its one-year anniversary of completion. A $49 million project, its 64,000 SF serves as a beacon for discovering and refining the next generation of smart energy systems, renewable energy, and green mobility solutions.

Having an official photography session means clear guidelines for the people who will be in them, whether it's for team photography, an event, or otherwise.

Bruce Fallon, AIA, Architect, Principal, and President at WPA Architecture, centers his business development and marketing approaches on building reliable client relationships, providing exceptional service and care.