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Challenge As a regional engineering firm expanded its team and geographic reach, leadership wanted to ensure client service remained consistent and strong. Increased workloads and growth introduced complexity that could affect how the firm was experienced by both clients and staff. The firm needed clear, candid feedback to validate what was working and identify areas for improvement before client satisfaction or long-term relationships were impacted.
Solution MARKETLINK conducted a client perception survey that captured feedback from architects, contractors, and owner agencies, alongside interviews with internal staff. Results were analyzed by market sector, service categories, team dynamics, and brand-related themes. This structured approach provided leadership with a clear understanding of performance, strengths, and opportunities grounded in real-world experience.
LINK TO SUCCESS The firm used the findings to strengthen both marketing and internal alignment. High-performing service attributes informed a three-month direct mail campaign highlighting staff expertise and industry knowledge. Internally, the insights shaped a branding promise that continues to guide behavior and reinforce a client-focused culture. As a result, the firm strengthened its market position, supported geographic growth, and reinforced a reputation for consistent, client-centered service.
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Riana
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How We Help
Looking for a team to guide your marketing efforts and ensure they are on point, from strategic planning and client development
to public relations and branding?
Meet MARKETLINK
Strategic Marketing
Our strategic process asks the right questions to leverage your resources and maximize your capabilities.
read more...Branding & Graphics
Successful branding communicates your company’s identity consistently and methodically over time.
read more...Business Development
We help you build relationships by providing creative and proven ways to stay connected with your target clients.
read more...Training & Coaching
Your team will reach new heights with marketing training customized to your unique needs.
read more...MARKETLINK BY THE NUMBERS
23
Years in Business
203
Companies Served
18
States We Have Worked In
Recent Engagements
Groundbreaking solutions and award-winning designs from our professional and talented team of strategic thinkers, content crafters, graphic gurus, and relationship builders.
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- Branding
- Client Relations
- Client Survey
- Event Planning
- Marketing Collateral
- Marketing Organization
- Proposals
- Social Media
- Strategic Planning
- Websites
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Meet Our Team
We have to admit, we’re a little passionate about your industry. We’ve been helping architects, engineers and contractors build their business for over fifteen years. And we don’t plan to stop anytime soon.
Keri W. Hammond - FSMPS, CPSM
OwnerKeri is a long-standing trailblazer in the Utah AEC industry. Clients appreciate her ability to get things done – they know she does whatever it takes, with integrity, to help them build their business. Keri is known for her leadership and diplomacy; she motivates others with positivity, trust, and unwavering support.
Beth Fillerup
Client ManagerBeth is an AEC marketing consultant with over 30 years of experience helping design and construction firms reach their goals. She specializes in crafting effective strategies, managing campaigns, and ensuring deadlines are met. Known for her exceptional organizational skills, Beth consistently keeps projects on track.
Linda Townes Cook
Communications SpecialistLinda brings more than 30 years of experience in the water industry, where she led communications, public outreach, legislative review, and branding for one of Utah’s largest water providers. Her work has included water conservation campaigns, large-scale project communications, and editing a wide range of public-facing and internal materials. Now a consultant, Linda helps clients strengthen written communication and community engagement strategies. She is known for her thoughtful approach to messaging and passion for clear, effective writing.
Kayla Farr
Business Development SpecialistKayla Farr is a business development consultant with 18+ years of experience in AEC and tech. She excels in lead generation, client engagement, and strategic marketing. Known for her results-driven approach, Kayla helps firms grow through targeted strategies and strong relationship-building.
Jane Healy
Client ManagerJane combines lifelong AEC knowledge with nearly a decade of marketing and graphic design experience. As a MARKETLINK consultant, she specializes in document preparation, organization, and creating impactful marketing materials. Her intuitive approach and communication skills make her invaluable to any project.
Marianne Jenks
Communications SpecialistMarianne Jenks, a marketing expert with 30+ years in the AEC and tech industries, is a key consultant at MARKETLINK. Known for her strong communication skills and innovative ideas, she excels in public relations and writing. Her expertise drives strategic marketing efforts that foster business growth and success.
Elise McGregor
Communications and Digital Marketing Specialist
Elise is a communications and digital marketing specialist with a strong editorial background and a passion for the AEC industry. With a sharp eye for detail and a flair for storytelling, Elise helps firms craft clear, compelling content that highlights their expertise and achievements across digital platforms.
Our Clients
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A Few Kind Words
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“Working with MARKETLINK has brought new energy and structure to our social media. They quickly understood our goals, developed a thoughtful content plan, and have been easy to collaborate with. Their support has made managing our social media much simpler and more effective. I’d definitely recommend their team to others looking to strengthen their social media strategy.”
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