Case Study: Streamlining with Strategy—Proposal Support and Refinement

CHALLENGE:

A nationally recognized architecture firm with multiple East Coast offices was struggling to secure wins on recent proposal pursuits. Understaffed and stretched thin, their VP of Marketing was heavily involved in proposal production, leaving little time for strategic oversight. The firm needed expert guidance to improve their proposal outcomes and relieve internal bandwidth constraints.

SOLUTION:

After discovering MARKETLINK through an online search, the firm engaged the team to evaluate their recent proposals across public, private, and federal markets. MARKETLINK delivered a detailed assessment with actionable recommendations to enhance strategy and effectiveness. Impressed with the insights, the firm retained MARKETLINK to support all proposal efforts—providing content development, design, and strategic direction. The engagement also expanded to include a Go/No Go process that refined their business development strategy and improved focus.

LINK TO SUCCESS:

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