Case Study—Strategic Planning for National Architecture Firm

A national architecture firm based on the East Coast faced a critical turning point in their business management succession. Operating across too many market sectors without gaining meaningful traction in any one area, they engaged MARKETLINK to provide strategic guidance and help focus their direction.

MARKETLINK began by conducting a client perception survey to gather insights on areas of potential growth and opportunities to consolidate market sectors. Working closely with the firm’s sector leaders, MARKETLINK helped define each market clearly, providing a more secure and actionable path forward. Following in-depth SWOT analyses for each sector, MARKETLINK facilitated planning sessions to shape a structured, three-year strategic marketing plan aligned with the firm's goals.

LINK TO SUCCESS:

Learn more about our strategic planning services.