Case Study—Social Media for Utah County Architectural Firm

A Utah County architectural firm was not participating in social media as part of their public relations strategy. MARKETLINK recommended that a cohesive, education-based, and consistent posting plan would increase brand recognition. We created processes for planning the content and included input from technical staff for content creation. In addition, the MARKETLINK team created and branded all social media avenues and visuals then developed a long-term social media calendar for all accounts.

Link to Success
MARKETLINK worked closely with the client to create processes that would be easy to implement. By training their marketing staff, we ensured they could continue with consistent and timely posting into the future. The social media and blogging plan have helped increase brand recognition and SEO for this client as well as helped create a marketing mentality for the entire firm.