Case Study—Event Planning for Regional Professional Organization

Challenge

A regional professional organization faced the complex task of planning and executing a high-profile annual conference in Park City, Utah. With multiple moving parts—from speaker coordination and sponsorships to branding and logistics—the event required a cohesive strategy and experienced leadership. Without a dedicated in-house events team, the organization needed a solution that would ensure seamless planning and a professional outcome.

Solution

MARKETLINK stepped in to lead the initiative through hands-on involvement, with Keri Hammond volunteering as the special committee chair. She assembled and managed a team of volunteers, overseeing every aspect of the event—planning, public relations, speaker coordination, travel logistics, sponsorship outreach, branding, collateral, and keynote management. With a clear vision and collaborative spirit, MARKETLINK provided the structure and strategic oversight needed to deliver a polished, engaging conference experience.

LINK TO SUCCESS

The conference exceeded expectations in both execution and impact. Attendees praised the event's organization, energy, and professionalism, calling it one of the best in recent memory. The elevated branding stood out as a key highlight, helping to set the tone and raise the event’s profile. Financially, the conference outperformed projections, bringing in more revenue than anticipated—proving that thoughtful planning and strategic branding directly contributed to both the attendee experience and the bottom line.