Case Study: Structuring for Efficiency—Marketing File Reorganization for a Utah Architecture Firm

A Utah-based architecture firm approached MARKETLINK for help organizing their marketing server. Without a dedicated marketing team, project managers and partners were relying on a disorganized file system to access resumes, project descriptions, photos, and proposal content. Years of accumulated materials had created a chaotic structure, making it difficult to locate even basic assets for business development efforts.

MARKETLINK conducted a thorough review of the firm’s server, focusing exclusively on marketing folders. After analyzing how files were stored and accessed, we developed a streamlined folder structure designed for intuitive use by all staff. The proposed structure was presented to the administrative team and partners, and once approved, we rebuilt the folder system and migrated all marketing files accordingly.

LINK TO SUCCESS:

Learn more about our marketing organization services.