Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.
All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.
Market research will guide you in determining where you can market most effectively and efficiently. You can set your sites on the right geographies, client types, and market sectors that will add to your bottom line.
Business Development allows you to explore different avenues for growth that align with your firm’s goals and long-term plans.
A successful marketing department requires the organization of all materials.
Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.
Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality.
From kick-off meeting to shortlist interview, winning proposals demand a specific, individual strategy.
First impressions are critical in taking a prospect to a client. Lasting impressions are critical in keeping clients coming back. Are your social media and website having the desired impact? We've outlined five steps to ensure they do.
When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!
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