Preparing for and executing a proposal takes an especially involved brand of teamwork. The firm being All In for this process is critical to successful proposals and business as a whole.

A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.

Patricia Cantley, Regional Marketing Director of Brown and Caldwell, describes her experience at her job and explains what steps she has found are necessary for marketing success in the industry.

For Myrna Wagner, Vice President of Business Development at Swinerton Management and Consulting, the most important step to marketing mentality was to create a culture of collaboration and accountability with the leadership team. Her approach is to provide them with tools to help and encourage their involvement with business development. MARKETLINK Principal Stephanie Craft asked some questions to find out more.

MARKETLINK Principal Stephanie Craft caught up with Chuck Hack, a Lionakis principal and owner, to learn more about how he and Lionakis’s leadership have created and fostered a marketing mentality within the firm.