Do not let your marketing plans go to waste. Set S.M.A.R.T. goals to keep a handle on your plans year-long, ensuring your hard work pays off.

Everyone benefits from a measurable marketing plan, and now is the time to refine your quantifiable checkpoints or start creating them for steadier results.

Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.