Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.

Successful proposals begin with clarity at the top. AEC Principals decide who among their staff does what, when more training is needed, and whether it is necessary to step in to provide support.

A visible expert is a professional with high marketplace visibility and a reputation for expertise. In this day and age, social media will bring you there.

Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant? 

Do you know what clients and potential clients think of your firm? Does it match what you believe is true about your firm? Because “perception is reality,” it’s important that you make the effort to understand the perception of your firm within your industry and market sectors.

We have learned over the years there are 15 solid reasons clients leave firms they’ve built long-term working relationships with. Does your firm have a culture of client service to mitigate this?

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

Google My Business or GMB, isn’t just nice, it’s essential for any growing business. A current, optimized, efficient, clean, original GMB listing can instantly build or improve your online reputation. 

Written by entrepreneur and performance psychology expert Joshua Medcalf, Chop Wood, Carry Water is a short and easy read with great lessons and examples. “For me, it was much more effective to read and learn from the boy’s experiences than to just read about the lesson and what needs to be done to improve,” explains Daryl. “I like seeing the application and learning the ‘why’ behind the principle.”

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.