We recommend Prezi, a presentation creator and platform that can transform everyday slides into intuitive spacial tiers and engaging transitions. Anyone looking for a boost would benefit from its significant collection of options, combinations, and creative panels.

Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.

Coming up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.

The concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.

Blogging is a key component that should be part of your overall AEC public relations plan.  If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.

Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.

John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.

The professional world allows little room for errors in writing, but no one can become a better writer from knowing that alone. How do we improve so that we represent our skills in the correct way?

Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.

Do you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.