A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.

One of the steepest learning curves in the social media sphere is the jargon particular to each platform. Some networks share terms—others have their own. Brush up on them or learn more!

As marketing coordinators, know that projects are not the only content to elevate your firm and extend their influence. Likewise, marketing should not be a mere copy-paste between social media platforms. Know and understand the diverse range of possibilities open to you in order to make sure your time in social media marketing is well spent.

Social media marketing needs a balance of diversity and consistency to be at its most effective—that means new content within a reliable plan and system. Consider both the big picture and the minutia to create social media feeds that your followers can rely on.

One of the most challenging demands in marketing is maintaining authenticity, but it is an easier problem to solve than it seems. The sheer number of experts behind every firm in the AEC industry makes achieving authenticity a cinch—so long as technical professionals take a step out.

Everyone at the firm should be involved when it comes to creating and engaging with content in the social media sphere—everyone has a role, whether that's creating a vision or sharing posts within their personal networks.

Patricia Cantley, Regional Marketing Director of Brown and Caldwell, describes her experience at her job and explains what steps she has found are necessary for marketing success in the industry.

Cynthia Re’Mine, Marketing Director for Reaveley Engineers, provides concrete advice and objectives in response to our questions on her marketing success. From establishing marketing as a serious and fruitful commitment early on to her practices in getting the right people on board, there's wisdom to be found in her informed answers.

Even when your newly developed website is considered “complete,” it still requires attention. Marketing Coordinators, you are a crucial team partner in guaranteeing the continued effectiveness of your website. Adding website optimization to your task list is essential.

Is there still some web tech jargon going over your head? Brush up on four major terms you'll encounter while ensuring the success of your website.