A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate. Hear from Olivia Jones, Creative Director, on how being intentional about a brand's visual storytelling can position firms for growth.

Branding is an operational tool for AEC firms big and small, providing guidance and consistency both externally and internally.

Branding guidelines cover one end of an AEC firm's presentation; style guides cover the rest. Learn what style guides are and why you need them in this Coordinator Keystone.

Meet Justin Lundberg, Professional Land Surveyor and Survey Department Manager at FOCUS Consulting. Justin's work as surveyor creates the foundation all AEC projects are built on, ensuring precision, accuracy, and stability.

Brand guidelines ensure a firm's visual identity presents as a unified, cohesive image. Though they assist with visual integrity, they also have their limits, and it is important to know why.

Meet Katie McGregor, Project Manager at Okland Construction! She provides industry insights into the management processes of construction—and the flexibility, initiative, and passion that makes the work rewarding.

At its best, PR reinforces expertise, supports reputation, and maintains consistency—and needs coordination and planning to do so.

With proper leaderchip, management, and intentions, public relations efforts create long-lasting influence and growth.

Meet Angie Harris Roberts, Executive Director of AIA Utah! Through a steady, systems-oriented approach to leadership, she establishes and maintains an enriching support network for Utah's architects.

Technical professionals perform a critical role in sustaining long-term client relationships, complementing marketing's business development.