Social media is a jungle. Wouldn’t it be nice to have a guide? Social Media Examiner is a great resource for all things social media.

When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!

Don’t read this article unless you want to succeed!! 

How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.

Working in marketing for the AEC industry, you have undoubtedly been confronted by – or are yourself considered – the grammar police. (You know who you are.) Want to avoid that embarrassing moment when one of your colleagues catches a subject-verb agreement error or a sentence fragment?

Whether you’re creating an AEC marketing department from scratch or the team is growing, you want to make sure you keep systems, materials, and files orderly and accessible. Where do you start? Here are three simple steps to building a solid organization foundation you can build on.

Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.

You already have an online presence on Facebook, Instagram, Twitter, and Snapchat. So why create (and use!) a LinkedIn account? If you are a business professional, being on LinkedIn is a must.

Hootsuite is the tool to save you time and energy as you keep your AEC firm engaged with your customers on social media.

AnyList is primarily known for its ease of sharing and organizing grocery lists and recipes, and truth be told that is exactly why we love it. But it is just as easily used for any list you can think of: to-dos, must-see movies, books you want to read ... the (Any)list goes on...