Use this Powerful Professional Social Media Platform for Personal and Business Growth
You already have an online presence on Facebook, Instagram, Twitter, and Snapchat. So why create (and use!) a LinkedIn account? If you are a business professional, being on LinkedIn is a must. For starters, it builds credibility and can help you create and maintain connections. By utilizing LinkedIn pages, these reasons are true for a company as well.
Increase Your Credibility
People, companies, and organizations can all be found on LinkedIn, and it is the platform most used to verify employment credentials. This is where clients, colleagues, and peers will check to learn more about you. Build your credibility by having a complete profile, including a professional image. Tailor your page by including interests relevant to your skills and industry in order to strategically build relationships.
Download Eleven Steps to a Professional LinkedIn Profile.
Build Your Network
LinkedIn creates ties with people you would connect with in real life: people you work with or would like to work with. Start by adding coworkers, then move on to clients, consultants, and contractors to build your followers. To personalize the connection, include a custom note when asking someone to connect. Ideally, add key contacts within 24 hours of meeting them, and accept relevant invitations.
Target and follow company pages to keep up to date on clients, consultants, and organizations. This will ensure you receive their posted updates in your news feed.
Joining groups and discussions that are relevant to your industry is another way to expand these connections (as well as build credibility).
Grow Your BRAND Audience
Be a brand ambassador for your firm by sharing your company’s posts. This significantly widens your firm’s audience, builds their brand, and showcases your culture, all of which are very helpful when trying to attract quality clients and employees. By sharing company posts that link through to your firm’s website, you will help drive targeted traffic to the website.
LinkedIn is the only mainstream social media network specifically for professionals. This powerful platform also helps you find people and resources--giving both professionals and their companies a competitive advantage that other social media outlets might not offer.