An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.

Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.

Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.

Santa Claus, CEO of the North Pole, gives answers to our most pressing marketing questions in an exclusive interview.

Technical professionals have important roles at the strategic marketing table, lending invaluable insights into future plans that make them far more actionable and realistic.

Cory Moore, National President for Big-D Construction, gives his perspective on marketing with an earned confidence, lending insight into the corners of Big-D's ALL IN mentality.

Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.

Stephanie Munoz, Business Development Director for Dibble, talks in-depth about he all-in environment, mentors, and storytelling in marketing.

Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.