Brave the tricky haunted house that is AEC market research and discover the many treats it has to offer!

Learn about the 12-Contact Plan, a mix of indirect and direct marketing techniques that establishes consistency and care in client engagement.

Engineered and fabricated by EXTECH, the Ohio State Energy Advancement and Innovation Center is reaching its one-year anniversary of completion. A $49 million project, its 64,000 SF serves as a beacon for discovering and refining the next generation of smart energy systems, renewable energy, and green mobility solutions.

Having an official photography session means clear guidelines for the people who will be in them, whether it's for team photography, an event, or otherwise.

Bruce Fallon, AIA, Architect, Principal, and President at WPA Architecture, centers his business development and marketing approaches on building reliable client relationships, providing exceptional service and care.

Marketing coordinators execute the gameplan—you are the ones who make the plays. Go onto the field with some extra strategies, and you're bound to score.

Contact sheets allow for easier viewing, access, and communication. Make a shot score by staying organized.

Having a concentrated approach to social media presence allows for a firm to maximize their impact on the field.

Social media is a firm's online social networking system, the crux of content-based marketing programs, and a fantastic play to increase reach and presence for any firm.

This quick & easy guide offers a strategic framework for creating impactful presentations, emphasizing the importance of confidence, a well-structured presentation, engaging storytelling, and mastery of presentation technology.