Beth Fillerup is an AEC marketing consultant based in San Luis Obispo, California. She has over 25 years of experience in the design and building industry, having worked in marketing for architecture, engineering, and construction firms. She has published articles in North American Clean Energy, Municipal Water Leader, and Utah Construction and Design Magazine. She has been sourced as an industry expert on Houzz.com.
The mark of a successful firm is written in their commitment to "clientship," a value of being proactive in client relationships to form long-term connections.
An organized and efficient Customer Relationship Management system is essential, and Airtable is one of our favorite tools to use.
A firm that has been publishing articles for some time has a unique tool that others likely don't: recycling articles. Just like recycling water bottles, this is a good thing.
A veritable flood of AI content generators exist, but which one should you use? We're here to help you decide.
Professional friendships are built upon a number of valuable facets—reliability, availability, proactivity, and so forth. A good way to get closer to people no matter the setting is by asking questions. Tweak these however you like, but here are some conversation points to get the ball rolling with your clients – current or potential.
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