Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

Creating templates for your AEC proposals is very helpful in streamlining your pursuit efforts, and crucial for meeting deadlines. Over the past 30 years, we have learned some valuable lessons in AEC proposal strategy and development. Learn our top six tips for an effective AEC proposal template.

Winning business and building credibility through presentations is no joke. Much like a standup comedian, presenters hoping to show their stuff must prepare wholeheartedly beforehand, know how to best present to their audience, and set the stage with visuals.

In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!

Chip Allen specializes in architectural photography, and he understands the importance of high-quality photography to his AEC clients. “In an interview, I want my client’s prospective client to say ‘wow!..... I’d like you to build me an interior or building like this!’”

Principal Stephanie Craft attended the SMPS Sacramento Luncheon recently, where a panel made up of three public sector staff discussed what they valued most in consultants. Here are the top three take-aways.

The ability to listen, and listen carefully, is a skill that seems to be scarce these days. Conversational “blah blah blah” is so common, there’s a day to commemorate it! April 17th is Blah Blah Blah Day. Defeat the disregard of dialogue with these three tips to improve your listening skills.

Hootsuite is the tool to save you time and energy as you keep your AEC firm engaged with your customers on social media.