We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

Google My Business or GMB, isn’t just nice, it’s essential for any growing business. A current, optimized, efficient, clean, original GMB listing can instantly build or improve your online reputation. 

The MARKETLINK team has had the privilege of working from home for quite a few years. Our staff members have always worked remotely, and we have definitely tried everything in the book to figure out the best system. If this experience is new to you and your firm, here are some of our suggestions that might help you get—and stay—on track.

Now more than ever, knowing how to conduct online training is a must for marketing and management staff. In these times of uncertainty, firms must be nimble in the ways they pursue their long-term strategic planning goals. This means providing your professionals with the right tools to keep them on track to meet overall marketing and new business development goals and objectives. Most of these tools can be provided through training and coaching, so you'll want to be at the top of your game with for training online.

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.

We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.

Social media is a jungle. Wouldn’t it be nice to have a guide? Social Media Examiner is a great resource for all things social media.

Julie Ertz, a member of the USWNT’s back-to-back World Cup-winning teams, shares her experiences from chasing her dream of being a professional soccer player, and the themes translate for all goal-pursuers – soccer and otherwise.

We’re crushing on Lynda. Well, Lynda.com, that is. For someone looking to develop technical skills, this LinkedIn Learning product has a plethora of options from which to choose.