Who knew market research might need some research on the front end just to grasp the jargon? We did, and we can help for anyone who needs it.

Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.

Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability. 

Marketing Coordinators' highest priority is the internal and technical staff at their firm. Learn what to focus on in order to address their needs.

Karen Carr, Business Development Director of Boldt Construction, describes her process of starting from scratch with new perspectives and firm-wide buy-in.

Marketing and Business Development leadership will spend their time looking at six major factors in order to achieve a well-rounded, all-encompassing marketing program.

Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.

Finance, human resource, management, and operations leaders are all major factors of a smooth marketing campaign. Understanding their roles in marketing objectives allows for firm-wide, ALL IN marketing to work on another level.

Design and construction are complex, multi-phased processes with constant particularities and jargon. Brush up and fact check your understanding.

Stephanie Ray, Corporate Director of Marketing for Sunrise Engineering, provides in-depth answers to our marketing questions and outlines a thorough process to strengthen her firm through marketing support and initiatives.