MARKETLINK

MARKETLINK

Our name says it all: we are your LINK to success in the AEC industry.

Attending selection committee interviews is the perfect opportunity to learn what to do and what not to do in presentations, and MARKETLINK Principal Stephanie Craft has some tips.

We recommend Prezi, a presentation creator and platform that can transform everyday slides into intuitive spacial tiers and engaging transitions. Anyone looking for a boost would benefit from its significant collection of options, combinations, and creative panels.

The public speaking portion of presentations often gets to people, but comfort in front of an audience is within reach.

Feature articles are detailed and descriptive reports that go beyond the restrictions and deadlines of news articles, allowing the marketing opportunity to give an expansive look on projects, people, partners, or similar.

When it comes down to it, technical professionals are key to the success of every proposal. The technical professional is the experienced assurance behind every marketing pitch.

Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.

Proposals are the heartbeat of AEC firms—consistent in their necessity and life-bringing when successfully on the beat. Make sure your understanding of the jargon is present and accurate.

Speaking opportunities do more to elevate a technical professional as an expert than nearly any other marketing opportunity. Public speaking pays proportionate dividends in boosting your firm's reputation.

Proposal templates not only make the proposal process easier, they provide opportunities to focus on powerful nuances that make your firm's proposal stand out.

For any proposal, in order to write a successful strategic approach, you must research, brainstorm, and then brainstorm some more. The writing is the easy part!

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