We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.

First impressions are critical in taking a prospect to a client. Lasting impressions are critical in keeping clients coming back. Are your social media and website having the desired impact? We've outlined five steps to ensure they do.

Social media is a jungle. Wouldn’t it be nice to have a guide? Social Media Examiner is a great resource for all things social media.

When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!

You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.

With the holiday season behind you, now is the best time to look at your client appreciation program. Consider taking a fresh approach in the new year, streamlining the traditional holiday chaos by planning an alternative time to provide client appreciation and outreach.

MARKETLINK Principal Stephanie Craft is passionate about budgeting - and she wants to share that passion with you. Her four tips may take a bit of effort to implement, but the pay-off is immense.

In the professional world, bad writing isn’t tolerated. It’s the difference between winning a project and being stuck scrambling for more work.

Excel spreadsheets, workflowy lists, and back and forth emails, move over! If you’re looking for an app to keep everyone in your organization on the same page, we suggest Asana. Asana is a simple yet powerful work management platform full of features that project managers of all types need.

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.