Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Photography is a whole other profession and therefore has a deep terminology pool rich with jargon. We're here to help.

Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.

You're a technical professional, not a professional photographer, but you've been asked to take project photos anyway. What do you do?

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are four tips on how to do just that.

Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.