Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Defining moments shape our lives and, in the case of Amber Winn, come in the form of books. Although it may be happenstance that she found The Power of Moments by Chip and Dan Heath, she’s grateful that a colleague suggested it for the SMPS Emerging Professionals Group (EPG) book club.