Your website might be your portfolio, but it needs to be more than that. Lisa Perkes, Web Strategist and consultant at MARKETLINK, tells us why and how a firm's website can not only show your best work but bring in your best clients.

A firm's website works as an important digital portfolio, communicating brand, credibility, experience, and thought leadership all in one.

A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate. Hear from Olivia Jones, Creative Director, on how being intentional about a brand's visual storytelling can position firms for growth.

After all the hard work of making content and refining its SEO, there are some last few steps to ensuring that content is seen. Get your work out there with optimized publishing!

Blogs are versatile spaces to display authority, expertise, and values for an AEC firm, showing who you are to the crowd in the stands.

Locality is one of the most important SEO factors for AEC firms, ensuring their hard work is seen by the right people.

Trust and authenticity are central to a website's success in the AEC industry, so it's good to know which SEO toxins undermine both factors.

SEO is best contextualized when it's centered on the user—who is visiting your site and why. Focusing in on that will refine the last concerns for your website.

When it comes to links for SEO, reciprocity is the golden rule—and quantity as well as quality aren't far behind.

When it comes to SEO, gaining a good and honest reputation not only helps you but the AEC industry as well. Learn reputation's "EAT" and both rewards will come.