Stepping into the AEC industry as a non-technical marketer was daunting, but after over 20 years of AEC marketing at MARKETLINK, we've gained some crucial insights.

In June we are wearing near-sighted glasses, which help us focus on a firm's internal details.

Kimberly Johnson, Principal and Marketing Director for Design West Architects, has a thorough and methodical approach to her marketing that marks the success of her firm—and which she has shared with us.

In May we are wearing polarized glasses, where being prepared allows us to see our goals more clearly.

Over 20 years of AEC marketing at MARKETLINK, we've learned several key lessons that keep us flourishing in a dynamic field.

In April we are wearing mirrored glasses, which have allowed us to see our mistakes and correct them.

Tony Herrera and Michelle Hecht, founders of Northern California architecture firm Enso Designs, created their new company in July 2020 and have been growing steadily since.

In March we are wearing square glasses, which help us focus on strong foundations and how we got there.

Over 20 years of AEC marketing, MARKETLINK has seen dramatic shifts in how firms approach marketing. It's been a remarkable journey.

We start the year with a positive outlook for all of you wearing rose-colored glasses!  We love that you’re optimistic about the future and see it as bright and full of hope!