As with all tasks, market research is more accessible when broken down into steps. Start with a SWOT analysis to see greater success!

Brave the tricky haunted house that is AEC market research and discover the many treats it has to offer!

Market research empowers individual firms with valuable knowledge and insights to inform future decisions and proposals. In this article, we take a look at GRAMA, the Government Records Access and Management Act in Utah, to give resources and examples of how to find and use government-held information about regulatory landscapes and more. Learn about the playing field in order to execute better gameplans.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Market research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.

Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.

Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability. 

If you're like us, your most fond memories of Halloween are hustling from house to house to get as much candy as possible. Much like trick-or-treating, the “ask and ye shall receive” philosophy works in business, too.

Don’t read this article unless you want to succeed!! 

Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.