Your website might be your portfolio, but it needs to be more than that. Lisa Perkes, Web Strategist and consultant at MARKETLINK, tells us why and how a firm's website can not only show your best work but bring in your best clients.

A firm's website works as an important digital portfolio, communicating brand, credibility, experience, and thought leadership all in one.

A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate. Hear from Olivia Jones, Creative Director, on how being intentional about a brand's visual storytelling can position firms for growth.

Blogs are versatile spaces to display authority, expertise, and values for an AEC firm, showing who you are to the crowd in the stands.

Search engine optimization is a complex system, but with few exceptions, any step forward is a step up. Explore the stepping stones ahead of you that will ensure that your content is seen and accessible.

Your firm’s website is the most common source of information for perspective clients and employees.

Even when your newly developed website is considered “complete,” it still requires attention. Marketing Coordinators, you are a crucial team partner in guaranteeing the continued effectiveness of your website. Adding website optimization to your task list is essential.

A firm’s marketing leader is responsible for leading the website development team, and there are many factors to juggle. Simplifying those processes into ten steps will help development progress from a slow walk to a smooth run.

When creating a lead-generating website, technical staff are crucial for creating quality content that appeals to potential visitors and draws them in. Technical staff are the ones who create appealing educational libraries for everyone and anyone to learn more about both the firm and the business, and it's expertise that keeps clients coming back for more.

AEC firm leaders know that their website reflects the best of their business, becoming a major benefit to marketing success. Though its importance is clear, the steps to advising its creation and maintenance may not be. We have provided five best practices to focus on that will anchor your goals toward building and sustaining the ideal website.