When it comes to shortlist interviews, the Q&A session often has presenters shaking in their boots. It’s been our experience that all the hard questions you’d prefer to avoid are going to be asked. Our advice? Prepare beforehand for the worst so that your experience can turn out for the best.

Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

AnyList is primarily known for its ease of sharing and organizing grocery lists and recipes, and truth be told that is exactly why we love it. But it is just as easily used for any list you can think of: to-dos, must-see movies, books you want to read ... the (Any)list goes on...

Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.

As marketing professionals, we often dedicate hours of our lives to scrolling, sifting, searching, and scrolling again. To what end? Sadly, we’re probably trying to find correct information online about the things we care about. But with Google Alerts, it doesn’t need to be this way.

Do you have rainmaking skills? How about real relationships? Create a downpour of work by building on relationships and expanding your network.

What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.

At MARKETLINK, we practice the macro to micro approach to business development: Go from high-level to detailed when identifying and implementing business development strategies. And don’t just guess at where you are going, use research to make sure your strategies are on point.