While a lot of marketing is digital, printed collateral still plays an important role in a variety of AEC situations. Learning how to design for print is essential for that collateral's success.

Just like we wouldn't use a screwdriver to paint a wall, it's important for AEC graphic designers to know which tools are best for which tasks.

Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.

Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant? 

Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.