Meet Chris Coutts, consultant and business development specialist with MARKETLINK. A strategic and trusted advisor to the team, her guidance greatly enhances our client relationships.

Quality PR can support both business development professionals and relationship-driven leaders, creating client trust, supporting credibility, and strengthening the firm's reputation.

Technical professionals perform a critical role in sustaining long-term client relationships, complementing marketing's business development. 

Proper business development involves the entire team—knowing what that looks like helps your BD initiatives succeed!

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Eric Stratford, Director of Business Development & Preconstruction Services at R&O Construction, shares his experience in working as a team with leadership, business, and marketing to create a cohesive and supportive approach to the firm's marketing development.

By prioritizing the direction of your public relations plan, you can ensure you are getting the return on investment (ROI) expected from your firm leaders. It may be hard to determine which efforts will be most rewarding for your firm. Pick the tactics that will work best with your marketing strategies, within your budget and timeframe.