As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are four tips on how to do just that.

Your firm’s website is the most common source of information for perspective clients and employees.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.

An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.

Market research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.

Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.