An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.

Cory Moore, National President for Big-D Construction, gives his perspective on marketing with an earned confidence, lending insight into the corners of Big-D's ALL IN mentality.

Everyone benefits from a measurable marketing plan, and now is the time to refine your quantifiable checkpoints or start creating them for steadier results.

Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.

Stephanie Munoz, Business Development Director for Dibble, talks in-depth about he all-in environment, mentors, and storytelling in marketing.

Karen Carr, Business Development Director of Boldt Construction, describes her process of starting from scratch with new perspectives and firm-wide buy-in.

Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.