The Importance of Networking
Six Tips to Creating a Strong and Powerful Network for Architects, Engineers and Contractors
It seems intangible among the 47 unread emails and strewn papers on your desk, but it’s a lot of the reason your business exists and keeps going: Networking. Referrals can make up to 80%-90% of new business revenues – so, it’s all about relationships. Just being great at your job isn’t enough. Developing a strong and powerful network is key to maintaining and cultivating new business and clients.
We’ve put together some of our best tips and tricks to assist you in making networking a conscious effort to your daily routine.
- Start by reconnecting with people you already know - Focus on those contacts that are good at what they do. Choose those that understand how to network. Prioritize those who market to the same industry in which you do.
- Get involved in client-oriented associations and conferences - This avenue allows you to meet the greatest number of potential clients in one location.
- Write an article for targeted trade publications - Articles in publications provide readers with an assurance that you have substantial experience in an area of expertise.
- Make sure to follow-up with valuable contacts - Within one week of a meeting, your contacts’ memories of you remain intact. Promptly send a letter or make a follow-up phone call to ensure you make a good impression.
- Recognize a lead for someone else when you hear it - Be able to provide your contact with leads and introduction so others in your network that may be able to help them. To do this you must know about their business to recognize a lead when you hear one. Ask them to give a presentation to you about their business.
- Consider speaking, writing and exhibiting at a tradeshow - You will receive greater recognition if you attend a tradeshow as a speaker. This generally allows an easier time meeting and conversing.