Technical professionals have important roles at the strategic marketing table, lending invaluable insights into future plans that make them far more actionable and realistic.

Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.

This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.

Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.

As the experts who will work on the project first-hand, technical professionals are ideal candidates for proposal presenters. After a few tips and lots of rehearsal, stand with skill and confidence in front of the selection committee.

A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.

One of the most challenging demands in marketing is maintaining authenticity, but it is an easier problem to solve than it seems. The sheer number of experts behind every firm in the AEC industry makes achieving authenticity a cinch—so long as technical professionals take a step out.

When creating a lead-generating website, technical staff are crucial for creating quality content that appeals to potential visitors and draws them in. Technical staff are the ones who create appealing educational libraries for everyone and anyone to learn more about both the firm and the business, and it's expertise that keeps clients coming back for more.

Technical Staff's role in branding is crucial and a key component to customer service. As they interact with customers, vendors, staff, and consultants every day, they should prioritize their skill usage, know their brand back to front, and always lead with a good impression.

AEC technical professionals, your intimate familiarity with design, projects, processes, and the solutions provided is an untapped gold mine for public relations.