It's worth it to slow down and revisit the most basic terms, even when we know them well. Recentering ourselves serves to our benefit.

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

True client association involvement is key to rich public relations and successful networking, all tied up in a client-positive bundle.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Photography is a whole other profession and therefore has a deep terminology pool rich with jargon. We're here to help.

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.