While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.

At MARKETLINK, we practice the macro to micro approach to business development: Go from high-level to detailed when identifying and implementing business development strategies. And don’t just guess at where you are going, use research to make sure your strategies are on point.

“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie

Principal Keri Hammond, FSMPS, CPSM, applies this quote to the fear professionals have about the most crucial industry task, market research.

Imagine a software that combines the power of Excel with the convenience and cloud-functionality of Google Sheets. On top of that, this tool effortlessly links data together, making it an indispensable database. That’s Airtable.