In order to do anything meaningful, you have to know where you are going. That's what strategic plans are, but it's important to know what you're talking about, too.

Over 20 years of AEC marketing, MARKETLINK has seen dramatic shifts in how firms approach marketing. It's been a remarkable journey.

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

With spring around the corner, now is the time to use our rose-colored glasses to inspire the firm with your strategic plan—and everyone's subsequent role in it.

We start the year with a positive outlook for all of you wearing rose-colored glasses!  We love that you’re optimistic about the future and see it as bright and full of hope!

There are three groups of contributors that are critical to aligning any firm’s vision, and we have three corresponding guidances for those contributors.

How we see life is based upon the unique lenses we all wear. This year, we'll share 11 months of glasses or lenses through which you can view your own professional experience, whether you lead the company, are charting your career path forward, or are entering the industry. 

As 2023 begins, MARKETLINK ushers in our 20th year in business. This year, we will be looking back at everything we've learned that has brought us to this point.

From PD and SD phases to CSI master formats, design phase terminology gets pretty particular in the AEC industry. It's worth a refresher.

What can we learn from Santa and his world-renown training and coaching capabilities? Stephanie Craft, MBA, interviews Old St. Nick to gain some insights.