HUDDLE up this July for a focus on proposal writing. For better or for worse, a proposal's writing will stand out, so make those words work for you!

Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.

Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.

Working in marketing for the AEC industry, you have undoubtedly been confronted by – or are yourself considered – the grammar police. (You know who you are.) Want to avoid that embarrassing moment when one of your colleagues catches a subject-verb agreement error or a sentence fragment?

In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!