A current, optimized, efficient, clean, and original Google My Business listing can instantly build or improve your online reputation. Let's make sure we've got that ball rolling.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

Google My Business or GMB, isn’t just nice, it’s essential for any growing business. A current, optimized, efficient, clean, original GMB listing can instantly build or improve your online reputation. 

Written by entrepreneur and performance psychology expert Joshua Medcalf, Chop Wood, Carry Water is a short and easy read with great lessons and examples. “For me, it was much more effective to read and learn from the boy’s experiences than to just read about the lesson and what needs to be done to improve,” explains Daryl. “I like seeing the application and learning the ‘why’ behind the principle.”

Whether you’re a marketing coordinator looking to build your knowledge base and enhance your skills or a firm principal looking to build connections that will lead to business opportunities, the hundreds of resources available at smps.org are at your fingertips.

We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.

Julie Ertz, a member of the USWNT’s back-to-back World Cup-winning teams, shares her experiences from chasing her dream of being a professional soccer player, and the themes translate for all goal-pursuers – soccer and otherwise.