What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.

Are you afraid to emerge from your winter hibernation unable to contact new prospects? Don’t be afraid. Get ready to feel confident when preparing to contact new prospects!

While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.

Imagine a software that combines the power of Excel with the convenience and cloud-functionality of Google Sheets. On top of that, this tool effortlessly links data together, making it an indispensable database. That’s Airtable.