Excel spreadsheets, workflowy lists, and back and forth emails, move over! If you’re looking for an app to keep everyone in your organization on the same page, we suggest Asana. Asana is a simple yet powerful work management platform full of features that project managers of all types need.
How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.
When it comes to shortlist interviews, the Q&A session often has presenters shaking in their boots. It’s been our experience that all the hard questions you’d prefer to avoid are going to be asked. Our advice? Prepare beforehand for the worst so that your experience can turn out for the best.
Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.
In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!
Do you have rainmaking skills? How about real relationships? Create a downpour of work by building on relationships and expanding your network.
Are you afraid to emerge from your winter hibernation unable to contact new prospects? Don’t be afraid. Get ready to feel confident when preparing to contact new prospects!
At MARKETLINK, we practice the macro to micro approach to business development: Go from high-level to detailed when identifying and implementing business development strategies. And don’t just guess at where you are going, use research to make sure your strategies are on point.
“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie
Principal Keri Hammond, FSMPS, CPSM, applies this quote to the fear professionals have about the most crucial industry task, market research.
Copyright © 2025 Marketlink AEC. All Rights Reserved.