Case Study—Strategic Planning for Multi-discipline Firm

 AEC Strategic Planning 400x400  

In order to grow their business, a Western U.S. engineering firm purchased an architecture firm in their home state and selected a new Western U.S. city to open a new office. Because it was important for all the key players to work on the same page, MARKETLINK was retained to lead a planning session for the entire company. Bringing all the key players together, we assisted them in detailing target markets for each office, budgets, how offices would support each other, and tactics to help grow their existing business while they expanded.



The results of this strategy session led MARKETLINK to redefine the firm’s market sectors in each geographic territory, standardize marketing processes throughout the firm, and update their website, and conduct business development activities to help them gain new business in their new service areas. With our help, the company started developing new client relationships and was shortlisted for projects in their new market sectors and service areas.


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